Stay ahead of the curve through AI-powered trendspotting
In today's fast-paced world, it's challenging to keep up with all the changes happening in your industry, market, and broader business environment. Our trend radar scans large volumes of news and social media, filters out the noise, and finds the weak signals and trends that really matter.
Our AI system estimates the trend's impact and time horizon and displays the results in an interactive trend radar where you can click a trend to get the latest news about it. The radar gives a truly global perspective, incorporates information from all your countries of interest, in all the relevant languages.
Dcipher Analytics' trend radar helps you discover and track important trends
- Find and track trends within your area of interest based on news reporting and social media
- Map trends in a specific domain by feeding in your own data, such as academic articles or patents
- Visually map weak signals in your area of interest
How our customers have benefited
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Using multilingual text analytics to identify fashion trends faster
A leading global fashion retailer used Dcipher Analytics' multilingual text analytics platform to identify trends and issues faster based on observations and feedback from its worldwide network of stores and customers. It had previously faced challenges due to the unstructured nature of the data and the many languages involved. Using Natural Language Processing techniques on Dcipher Analytics' platform, the retailer could effortlessly structure its unstructured text data, cluster the data into topical clusters, identify temporal patterns in the growth and decline of topics, and use generative AI to summarize trending topics. The retailer was kept up to date on merging and growing trends through an automatically generated report delivered daily. This enabled it to make informed decisions based on its Voice of the Customer and Voice of the Store data.