Vienna International Airport Enhances Customer Experience with Dcipher Analytics
The Challenge
Vienna International Airport receives customer feedback through multiple channels, including:
- Online reviews
- Social media posts
- Customer service interactions
- Survey responses
Manually analyzing and drawing insights from this vast and unstructured data was time-consuming and inefficient. The airport needed a scalable, automated solution to extract key themes, understand sentiment, and track evolving customer concerns—all while reducing manual effort.
The Solution
Vienna International Airport implemented a customized Voice of Customer (VoC) workflow using Dcipher Analytics. This AI-driven solution:
- Collected and processed feedback from multiple sources.
- Performed sentiment analysis to determine how positive or negative feedback was.
- Eliminated noise to focus on relevant insights.
- Clustered similar feedback into narrative themes, allowing the airport to track major concerns and emerging trends.
- Provided a real-time dashboard with interactive capabilities, enabling users to:
- Monitor trends over time and track shifts in sentiment.
- Identify key issues and growing concerns.
- Benchmark against other airports to assess comparative performance.
- Apply custom filters to drill down into specific topics, timeframes, or customer segments.
The Results
- Improved Customer Experience: The airport could proactively address recurring customer issues.
- Real-Time Insights: The ability to track changes over time helped identify emerging trends before they escalated.
- Competitive Benchmarking: The airport could compare performance against industry peers to maintain high service standards.
- Time Savings: Automating analysis eliminated thousands of hours of manual work, allowing staff to focus on strategic improvements.
- Data-Driven Decision-Making: Leadership teams had actionable insights to optimize services, operations, and passenger satisfaction.
The Impact
By leveraging Dcipher Analytics, Vienna International Airport transformed customer feedback into a powerful decision-making tool:
- Higher passenger satisfaction through responsive service improvements.
- More efficient operations by automating customer insight generation.
- Better resource allocation, focusing on areas with the biggest impact.
- Stronger competitive position, ensuring the airport remains a top choice for travelers.
With real-time, AI-powered analytics, Vienna International Airport can now continuously refine and enhance the traveler experience—staying ahead in the competitive aviation industry.
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