The Swedish Institute Gains Deep Insights into Global Perceptions of Sweden with Dcipher Analytics

The Challenge

The Swedish Institute (SI) sought to understand how global perceptions of Sweden were evolving. To do this, they conducted a survey across eight countries—including Norway, Finland, Hungary, and Turkey—in eight different languages.

Instead of relying on close-ended multiple-choice questions, SI wanted respondents to express their views in freeform text, capturing unfiltered opinions about Sweden’s image and how it had changed over time.

Traditionally, this type of qualitative survey analysis would require:

• Manual reading and coding of thousands of responses.
• Multiple researchers working in different languages, leading to inconsistencies in interpretation.
• Weeks or months of effort to process and extract meaningful insights.

SI needed a faster, more scalable, and consistent way to analyze these responses across different languages and countries.

The Solution

Using Dcipher Analytics, SI automated the analysis of freeform text responses across all eight languages. The process involved:

• Importing and normalizing responses: Large language models (LLMs) translated and rephrased responses into a consistent language and format, ensuring uniform interpretation.
• Semantic clustering of perceptions: The AI grouped similar responses together, creating a bottom-up taxonomy of perceptions without relying on predefined categories.
• Structured data generation: The previously unstructured freeform responses were converted into structured insights, allowing for quantitative comparisons across countries.
• Cross-country benchmarking: SI could now compare how perceptions differed by country, identifying strong and emerging narratives in each region.

The Results

• Higher consistency: Unlike traditional methods that require multiple researchers (potentially leading to subjective variations), Dcipher Analytics ensured uniform labeling and interpretation across all languages and countries.
• Time savings: The analysis, which would have taken weeks or months manually, was completed in a fraction of the time without compromising depth or quality.
• Deeper insights: By allowing respondents to share open-ended opinions, SI gained rich, authentic insights that would not have been possible with multiple-choice or scale-based questions.
• Data-driven strategy: SI used the structured insights to refine communication strategies and initiatives, tailoring their approach to different national contexts.

The Impact

By leveraging Dcipher Analytics, the Swedish Institute was able to:

• Understand evolving global perceptions of Sweden with unprecedented clarity.
• Identify key narratives in each country to shape future outreach and branding efforts.
• Ensure consistency across multiple languages, eliminating the need for manual multi-researcher coding.
• Save significant time and resources, freeing up staff to focus on strategy rather than manual data processing.

With AI-powered qualitative analysis, SI turned thousands of freeform text responses into actionable intelligence, helping them craft more effective and targeted engagement strategies worldwide.

Ready to see how Dcipher Analytics can work for you?

Book a demo to experience the solution firsthand.

Read more about Dcipher Analytics’ Free-Form Survey Response Analysis solution to dive deeper into its features and benefits.