How is COVID-19 affecting consumers and what can businesses do to survive and better serve those who are affected?
By analyzing publicly shared social media posts by people affected by the crisis across the world, a new study by Dcipher Analytics and Kairos Future will investigate the effect on consumers’ mindsets, behaviors, and consumption – and what they mean for business.
As the global coronavirus crisis unfolds, millions of people around the world find themselves stuck in their homes, with many of them sharing their new ways of life online. As governments, public health institutions, and communities work to contain the virus, uncertainty is running high.
From coping through dark humor and mindfulness to cultivating new hobbies and skills to engaging in virtual travel, the crisis is rapidly reconfiguring how consumers think, act, and spend.
Questions that the study will address:
- Practicing “social distancing” and with extra time on their hands – no more commuting – what are people doing at home?
- What can businesses do to help them through these difficult times?
- What and how do they consume?
- What brand communication resonates with them?
We are looking for companies interested in participating in the study.
Each participant will be invited to feed in their own research question or topic of interest. The study’s results will be presented at an exclusive webinar and delivered as a PowerPoint report with actionable insights, concrete examples, and recommended strategies.
The results will be presented at the beginning of April, 2020
Contact us to enquire about the cost of participation or with questions about the study.
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